I work closely with the design and e-commerce team to create marketing stories on all digital and print platforms. I maintain brand integrity and work within content and DAM systems.

Roxy is a legacy surf brand in Southern California. During my time as the Senior Digital Designer I created the framework for a new website and email system. This included design direction, Figma master files, concepts and exploration. I worked in partnership with our marketing and product leads to design seasonal campaigns for all digital channels.

These web assets were made for the Amazon shopping site. This DC campaign was the launch of the DC/ACDC crossover. These pages are the face of the Amazon DC shopping site. Each banner, tile, and copy were all made specifically for the amazon dimensions and guidelines.

Element is a recent brand that I have gotten to work on in the digital world. Here is a collection of emails that promotes Elements brand identity and sales. They use clean and bold fonts while staying fresh.

Designed and concepted black Friday campaign for multi layer platforms. This included opt-in landing pages, email newsletters, holiday bags, and posts for all social media platforms.

Create weekly unique, interactive and animated web banners and email news letters connecting the shopper to store. Use e-commerce analytics for all marketing campaigns.

Designed new product packages using brands identity. Created package inserts for each product that uniquely describes and introduces the product with hand drawn touches. Along with package design I was able to create a PR box for all new products launching.

This is a hand illustrated promotion for House Roots Coffee by Whole Foods Market. While being a store graphic designer, I promoted special events that were happening for each store. Pop-Up shops are popular with successful brands and companies working with Whole Foods Market.

These are all promotional posters for Whole Foods Market. Using the assets given to me I had the freedom to explore layout design, textures, backgrounds, type, and literature.

Created visual designs for seasonal products. Each poster was displayed at each store in the Whole Body Department.

Contributed to design and execution of shelf displays for all ULTA Beauty stores. Incorporated a sensorial experience with tester spots for product experience. Worked with influencers to promote and create brand awareness.

Designed and collaborated with Children’s Hunger Fund to produce foldable pamphlets and advertising material. Designed web pages for their volunteer portal.

Beauty week happens once a year at Whole Foods Market. During this time I made specific store promotions for the Whole Body Department. These little promotions were printed and put around the store.

Using assets given to me from Whole Foods Market, colors, fonts, and textures, I created displays for all store promotions, seasons, and sales. This ranged from designing wraps for fridges, furniture, and glass window covers.

Good Soap is a vendor for Whole Foods Market who hired me exclusively for their non profit organization poster.

Whole Planet Foundation is a non profit organization by Whole Foods Market. Using the assets given to me, color, fonts and literature, I created an info graph and foldable pamphlet.